Category Archives: Video

Feature Section, Latest News, Newsletter, Video

DON’T MISS OUT: CATCH UP ON OUR LATEST PODCASTS!

In case you’ve missed any of our recent podcasts, now is the perfect time to catch up! We’ve covered some insightful interviews from great leaders in the field of agriculture that you won’t want to miss. Whether you’re looking for the latest innovations, expert opinions, or just some engaging conversations, revisiting these episodes will definitely be worth your while. Take a moment to look back and enjoy the valuable content we’ve shared with you!

Ep37 | Emily Rees on Agricultural Innovation and Sustainable Food Systems

In this podcast, hear out Emily Rees, President and CEO of CropLife International, as she emphasizes how agriculture and ag innovation plays a big role in attaining sustainable food systems around the globe. She also touches on challenges that women experience that prevents them to have full participation in different aspects. 
Enabling functioning supply chains, supporting policies, continuous research and development of technologies for a climate smart agriculture – just to name a few of the advocacies and program that CropLife and its members support.

Ep 38 | Prajwal Shahi on Smallholder Farmers and the Importance of Partnerships

Prajwal Shahi, Portfolio Advisor – Agriculture, PRISMA, talks about important innovations that help elevate the livelihoods of smallholder farmers. Here, Prajwal highlights the importance of public-private partnerships in pushing agendas forward to alleviate climate change, and also in ensuring a better life for the smallholder farmers.

Ep 39 | Khalil Hegarty on the ASEAN Food Systems Sustainability Report

Here, Khalil Manaf Hegarty, Director of Oxley Hegarty and author of the ASEAN Food Systems Sustainability, speaks about the diversity of food systems, culture and regions, making the idea of “one-size-fits-all” a faulty concept. He also provides context about the EU Green Deal for the food and agriculture industry.

Ep 40 | Erika Balzarelli on Smallholder Farmers and Sustainability
Ep 41 | Francine Sayoc on the Importance of Seed and Partnerships

In Ep 40, Erika Balzerelli, founder of The Sustainable Smallholder, highlights the trends and patterns in the challenges that smallholder farmers face, as well as the roles that cultures and traditions can play in the ways of engaging effectively with them. Learn about the importance of engaging smallholder farmers, and how existing technologies paired with an effective system of providing education and accessibility can help improve the livelihood of smallholder farmers, while being sustainable.

While in Ep 41, we got to discuss about the beginning of the food system – Seeds. Let’s engage with Francine Sayoc, Executive Director of The Asia and Pacific Seed Association (APSA) as she highlights the importance of educating farmers on the legalities of seeds and the tools that would help farmers with their livelihood. She also stated how public-private partnerships are essential in agriculture, both to the farmer, and the food supply chain.

Hope you had a blast in listening to our podcasts! Subscribe in Asia’s Farm to Fork: 5 Good Questions Podcast through the different channels below.

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Feature Section, Latest News, Video

ELEVEN STRATEGIES FOR IMPROVING FOOD SYSTEMS

By: CropLife International

Addressing the many threats to food security was a key priority at the United Nations Food Systems Pre-Summit earlier this year. West Asia regional director for Youth4Nature Rayan Kassem offered closing remarks sharing his vision on how food systems could be meaningfully transformed. In celebration of International Youth Day and as part of our responsibility to include and uplift youth perspectives, we reached out to Kassem to learn more about his perspective on how key stakeholders can collaborate to help deliver more sustainable food systems for the world.

Kassem outlined 11 key action points that he believes will be vital for creating equitable and sustainable food systems.

  1. We must consider the indirect causes of food system challenges, not just direct impacts like hunger, poverty and climate change. Looking at factors like war, smuggling, food prices, violence and food import dependence is key.
  2. We need to create an accountability scheme for decision-makers. Our generation is making history as the first generation to actively care about the future of the planet. We must continue to call for accountability every time a shock, stress or challenge happens within food systems.
  3. We should address trade dependencies and politics within food systems. Some countries might have disputes and create artificial trade barriers. We need to protect food systems from such trade disruptions.
  4. We need to move beyond our unsustainable view that we can produce as much as we want, whenever and wherever we want. We need to create a new system where resources are looked at in a finite way.
  5. We need to look at subsidies. We should stop subsidizing agricultural products that are harmful for our health and for the health of the climate and biodiversity. Instead, we should shift those subsidies to local farmers and agricultural products that are good for our health and our planet. We should subsidize fruits and vegetables, whole grains, legumes, nuts and seeds, and whole plant-based food products as well animal protein that is produced sustainably be it fish or land-based animals
  6. We need to take care of farmers’ livelihoods. Farmers are the basis of our society as the producers of our food. Yet, they aren’t often able to have equitable livelihoods.
  7. We need to switch from monocultural tree planting to nature-positive, sustainable food production so that agriculture doesn’t hurt the health of our environment or impact the climate.
  8. We need to prioritize food justice and sovereignty, including regional culture and the heritage of food production and consumption. How people eat and how they produce food is very specific to their cultures and hundreds of years of interaction with nature. The development of food production and consumption patterns are often local, so food systems should not be approached from a global perspective with a standard diet and way of producing food.
  9. We must use resources sustainably. That means growing crops best suited to each region based on their natural resources.
  10. Developing countries must have access to agricultural technologies. The use of these technologies helps farmers produce food more efficiently. There is still a very large gap between the Northern and Southern Hemisphere in access to technologies.
  11. Lastly, we need a circular economy. Technology has advanced enough to create products from food waste, and we need to incorporate these products into local, regional and global food production.

Kassem believes that if we address these 11 strategies, we will be able to improve global food systems and end world hunger. He added that we already have the policy systems in place, through both the United Nations and member states, to address these points — we just need action. Youth advocates are key to encouraging decision-makers to create lasting, long-term policies that leads to more equitable, sustainable and accessible food systems.

28 July 2021, Rome, Italy – Rayan Kassem, West Asia Regional Directorfor Youth4nature. Closing Plenary of the Pre-Summit Systems, Pre-Summit of the United Nations Food System Summit 2021. FAO headquarters (Plenary hall) ©UN Photo/ Giulio Napolitano

As the global federation representing the plant science industry, CropLife International is committed to advancing innovation in agriculture for a sustainable future, and to playing a lead role in enabling sustainable food systems. We are proud to feature the voices of stakeholders like Rayan Kassem that are shaping global negotiations at the UN Food Systems Summit.

To hear food systems perspectives directly from youth leaders, check out our most recent map: How Youth Envision Global Food Systems in 50 Years.

Facts, Feature Section, Latest News, Video

CASSAVA: HOW PLANT SCIENCE IS HELPING IMPROVE THIS STAPLE CROP

Today, PLANT SCIENCE INNOVATIONS are making staple crops more profitable, more nutritious and better protected against unpredictable weather. Cassava is no exception. Both farmers and consumers throughout the world can reap the benefits of varieties that are healthier, heartier and more abundant.

Cassava provides sustenance for over 800 million people. A perennial woody shrub native to Latin America, cassava is primarily grown as an annual crop in the humid tropics. Studies indicate it is the only staple crop that stands to benefit from climate change. As more land is rendered unusable due to changing temperature and rainfall patterns, cassava will likely gain ground as a staple around the globe.

We spoke with Chiedozie Egesi of NextGen Cassava Breeding Project, who is at the forefront of new innovations to enhance this already resilient and hearty staple crop. Read our interview with him to learn how and why cassava is a major staple crop of the developing world and what its future holds. (This interview has been formatted for brevity and clarity.)

Chiedozie Egesi – Project Leader at NextGen Cassava Breeding Project
Chiedozie Egesi, leader of the NextGen Cassava Breeding Project, tells us how he and his team are developing better cassava plants to resist challenging growing conditions, be more productive and deliver more nutrition.

Tell me about your role at NextGen Cassava. What type of research do you lead?

Our main objective is to empower African cassava farmers through innovative, sustainable cassava breeding. We have begun the process of modernizing cassava breeding institutions in Africa and use cutting-edge tools for efficient delivery of improved varieties of cassava.

My role includes project coordination, charting the course we take and ensuring that our partners are supported to deliver on the project mandate. We specialize in cassava breeding implementation—cutting-edge research technologies that make for more efficient processes and demand-led breeding.

Why is cassava a staple crop in South America, Africa, and other developing countries?

Cassava is a major calorie source for over 800 million people. It has high productivity in marginal environments, making it an invaluable asset for food security—it survives where other crops fail. It also has naturally high resilience to climatic changes. Finally, it is produced mainly by smallholders [farmers with less than 2 hectares of land] – mostly women – with simple technologies, allowing it to be easily grown across multiple countries and environments.

What challenges have cassava farmers faced in recent years?

Cassava producers face several main challenges these days. First, many pests and diseases have constrained production for cassava growers. Part of this is actually because of cassava’s long growth cycle—its long duration in the field increases its exposure to pests and viruses. Also, cassava is perishable, which leads to limited flexibility in handling. Lastly, poorly linked value chains in Africa cause frequent boom-and-bust cycles of high and low productivity. The markets have not been well developed to make for sustainable agribusiness.

How have plant science innovations helped cassava farmers?

A recent example is the timely delivery of new, “best-bet” varieties to cassava farmers. Genomic selection is an integral technology that has enabled us to get these more resilient, more productive and more nutritious varieties. We have employed innovative “citizen science” approaches to enable participatory selection of improved varieties. In addition, new technologies have helped us rapidly screen large breeding populations. Others include techniques to improve flowering in cassava, an essential step for hybridization through pollination. Application of a combination of hormones has enabled us to make cross combinations that were not very easily done due to the poor flowering of some cassava varieties.

Which plant science innovations does NextGen Cassava utilize in its work with smallholder farmers?

We predicted the performance of new varieties based on the genetic information of their parents using modeling systems. This allowed us to reduce the generational cycle time for cassava from about 10 years to five. Better varieties can now get to farmers faster, and we are still working on further improving this. We are designing research that maps preferences and links to social differences such as gender, age, education, region, poverty and food security levels.

How will climate change continue to impact cassava and smallholder farmers?

Cassava is one of the most climate-smart crops in the tropics and has the capacity to withstand changes in the atmosphere, which it can use to its advantage for more productivity. As climate change continues to be a challenge for smallholder growers in Africa, cassava farmers stand a better chance to make more profitable agribusiness due to the robustness of the crop. 

How will supporting plant science innovations help communities that depend on cassava?

Support for plant science innovations is needed to help communities that depend on cassava in Africa. New technologies will transform cassava production and deliver the best varieties for maximum impact on growers and their families.

For more information about cassava and its role as a staple crop in different countries around the world, please check out these resources:

Kenya Approves Disease-Resistant Biotech Cassava

In June 2021, the Kenya National Biosafety Authority approved the environmental release of genetically modified cassava, which is resistant to cassava brown streak disease. The disease-resistant cassava was developed under the Virus Resistant Cassava for Africa Plus project, a collaborative program between Kenya Agricultural and Livestock Research Organization, National Crops Resources Research Institute of Uganda and Donald Danforth Plant Science Center. Learn more about this breakthrough from the Cornell Alliance for Science and ISAAA.

Repairing the Root of the Problem

Despite the ability to turn cassava into an endless number of palatable dishes, the tuber has two major issues affecting the people who rely on it the most. First, cassava faces the threat of brown streak disease, limiting available food and second, the crop has a natural toxin that can cause severe physical and mental damage in the populations who need it most. For the millions it feeds, this important crop must be usable. That’s where plant biotechnology and gene editing come in. This video from the American Seed Trade Association and University of California at Berkeley shows the research being done to improve this staple crop for the millions who depend on it.

Save and Grow Cassava: A Guide to Sustainable Production Intensification
The Food and Agriculture Organization (FAO) of the United Nations has published a booklet about the production of cassava. It notes that cassava was first cultivated 9,000 years ago on the southern edge of the Brazilian Amazon, where it is still grown. Today, around 300 million tons of cassava are produced globally, with Nigeria as the world’s largest producer. Around 90 percent of harvested roots are destined for human consumption, while about 10 percent are semi-processed on-farm as animal feed. Read the entire 100-page PDF on the FAO website.

African Scientists Improve Cassava to Help Feed the World
A 2019 article in the journal Nature explains how researchers at the International Institute of Tropical Agriculture in Nigeria are using both traditional breeding and genetic modification to improve the starchy staple crop. In Africa, where consumption is highest, cassava plants bear smaller yields than their cousins in Asia and South America. But African varieties tend to be more tolerant of blights, such as the deadly cassava mosaic disease now spreading across Asia.

Source: United Nations Food and Agriculture Organization

Breeding Better Crops, From Maize to Cassava
In this video from the Gates Foundation, United States Department of Agriculture (USDA) Agriculture Research Service (ARS) and Cornell University, plant geneticist Ed Buckler explains that cassava has not been bred as effectively as other crops – such as maize – and there is tremendous potential including disease and insect resistance, by taking new, modern breeding tools and applying them to cassava.

Developing GM Super Cassava For Improved Health and Food Security: Future Challenges in Africa
The potential for GM cassava also includes biofortification. According to a study in the open access journal Agriculture & Food Security, more than 800 million people suffer from micronutrient malnutrition in developing countries with Africa accounting for almost 50 percent of the children who are clinically or sub-clinically deficient in vitamin A, particularly under five years of age. The study found that an overwhelming majority of scientists agree that GM biofortified cassava will benefit the health of millions in Africa and that GM cassava conferred with disease and pest resistance will increase cassava production as it is currently plagued by cassava mosaic diseases (CMD).

Feature Section, Latest News, Video

THE PAN-ASIA FARMERS EXCHANGE PROGRAM HELD VIRTUALLY FOR THE FIRST TIME

Video

On November 16 -20, 2020, about a hundred participants from Australia, China, Japan, India, Indonesia, Korea, Malaysia, Pakistan, Philippines, Taiwan, Thailand, Singapore, Vietnam and the US attended the first virtual Pan-Asia Farmers Exchange Program. In its 14th year, CropLife Asia, CropLife Philippines and the Biotechnology Coalition of the Philippines organized and held the week long event as an online two-hour webinar each day.

Farmers, scientists and the academe, government officers and policy makers and experts on industry shared their knowledge and experiences in the fields of agricultural biotechnology, regulations, communications and commercial growing of biotech crops . Companies and institutions also gave virtual tours of their facilities and showcased how their products are produced and managed while ensuring its safety and quality, and following government regulations.

Below are the recorded videos of the 14th Pan-Asia Farmers Exchange Program.

INTRODUCTION TO BIOTECHNOLOGY

Day 1

During the 1st day, Dr. Rhodora Aldemita, the Director, of ISAAA Southeast Asia Center and Director of the Global Knowledge Center on Crop Biotechnology – International Service for the Acquisition of Agri-biotech Applications (ISAAA), gave an overview of modern biotechnology.

Dr. Russell Reinke, Theme Leader of the Improving Health Through Safe and Nutritionally Enhanced Rice Program at the International Rice Research Institute (IRRI), shared the Golden Rice Experience. And Dr. Szabolcs Ruthner, Regulatory Affairs Manager of the International Seed Federation (ISF), presented a quick overview of new plant breeding innovations.

This session was opened by Dr. Sianghee Tan, Executive Director of CropLife Asia and moderated by Ms. Sonny Tababa, Biotechnology Affairs Director of CropLife Asia.

BIOSAFETY REGULATIONS

Day 2

On the 2nd day, Dr. Saturnina C. Halos, President of the Biotechnology Coalition of the Philippines (BCP), discussed biosafety regulations, including environmental risk assessment and food safety assessment.

Dr. Gabriel Romero, Executive Director of the Philippine Seed Industry Association (PSIA) and Ms. Rosemary Richards, President of the Australian Oilseeds Federation, shared the road to commercialization of each of their very own country’s cultivated GM crop. Dr. Romero discussed about Bt Corn in the Philippines, and Ms. Richards talked about GM Canola in Australia.

This session was moderated by Mr. Abraham Manalo, the Executive Secretary of the Biotechnology Coalition of the Philippines (BCP).

BIOTECH COMMUNICATION WORKSHOP

Day 3

The 3rd day was all about science communication.

Ms. Ma. Aileen Garcia, Manager, Project Coordination and Stakeholder Advocacy of the Healthier Rice Program at the International Rice Research Institute (IRRI), gave an overview on science communication.

Dr. Xiaoqing Liu, Associate Research Fellow of the Biotechnology Research Institute at Chinese Academy of Agricultural Sciences; Mr. Anil Ghanwat, President of the Shetkari Sangathan (farmer association) in India; Ms. Annalyn Lopez, Director-Coordinator of the Biotechnology Program at the Philippine Department of Agriculture; and Ms. Ta Thi Kieu Anh from the Biodiversity Conservation Agency at the Vietnam Environment Administration shared their experiences in communicating biotechnology in their respective countries.

This session was moderated by Dr. Rhodora Aldemita, Director, ISAAA Southeast Asia Center; Director, Global Knowledge Center on Crop Biotechnology, International Service for the Acquisition of Agri-biotech Applications (ISAAA).

EXPERIENCES IN COMMERCIAL GROWING OF BIOTECH CROPS

Day 4

On the 4th day, farmers from different countries shared their experiences in commercially growing GM crops.

Ms Belinda ‘Bindi’ Murray, a dryland broadacre farmer from Woodanilling in the Great Southern Western Australia talked about how they grow gm canola.

Mr. Tulus Panduwijaya, the director at Pt. Perkebunan Nusantara XI, a government-owned estate whose main business activity is the production of sugar, and Mr. Alex Suherman, the Biotech and Seeds Director of CropLife Indonesia took us on a virtual tour and learned about Indonesia’s gm sugarcane.

Mr Juanito Rama, a successful Bt corn farmer from Tarlac, Philippines, shared how Bt corn has improved and made their lives better. Moreover, Bt corn farmers from Vietnam, Mr Nguyen Thanh Phong from Nghe An Province, Mr Hoang Van Tuyen from Son La Province, and Mr Hoang Trong Ngai from Vinh Phuc Province also shared their experiences in growing Bt corn. On the other hand, Mr. Amir Hayyat Bhandara, a corn, cotton & wheat farmer in Pakpattan, Pakistan, shared his views and expressed how Pakistan farmers need to have access to this technology, to these biotech crops.

This session was moderated by Ms. Ma Emeru B. Rodriguez, Seeds Committee Vice Chairperson of CropLife Philippines.

Feature Section, Latest News, Video

14th PAN-ASIA FARMERS EXCHANGE PROGRAM

On Nov 16 – 20, 2020, CropLife Asia, CropLife Philippines and the Biotechnology Coalition of the Philippines held the 14th Pan-Asia Farmers Exchange Program virtually as a one-week webinar series via Zoom platform.

Participants from the US and the Asia-Pacific – Australia, China, Japan, Korea, Taiwan, Philippines, Indonesia, Vietnam, Thailand, Singapore, Malaysia, India and Pakistan joined the webinar series.

On Nov 16, Dr. Rhodora Aldemita, the Director, of ISAAA Southeast Asia Center and Director of the Global Knowledge Center on Crop Biotechnology – International Service for the Acquisition of Agri-biotech Applications (ISAAA), gave an overview of modern biotechnology.

Dr. Russell Reinke, Theme Leader of the Improving Health Through Safe and Nutritionally Enhanced Rice Program at the International Rice Research Institute (IRRI), shared the Golden Rice Experience.

And Dr. Szabolcs Ruthner, Regulatory Affairs Manager of the International Seed Federation (ISF), presented a quick overview of new plant breeding innovations.

The session was opened by Dr. Sianghee Tan, Executive Director of CropLife Asia and moderated by Ms. Sonny Tababa, Biotechnology Affairs Director of CropLife Asia.

Below is the recorded video of the 1st day of the program.

On Nov 17, Dr. Saturnina C. Halos, President of the Biotechnology Coalition of the Philippines (BCP), discussed biosafety regulations, including environmental risk assessment and food safety assessment.

Dr. Gabriel Romero, Executive Director of the Philippine Seed Industry Association (PSIA) and Ms. Rosemary Richards, President of the Australian Oilseeds Federation, shared the road to commercialization of each of their very own country’s cultivated GM crop. Dr. Romero discussed about Bt Corn in the Philippines, and Ms. Richards talked about GM Canola in Australia.

The session was moderated by Mr. Abraham Manalo, the Executive Secretary of the Biotechnology Coalition of the Philippines (BCP).

Below is the recorded session of the 2nd day of the program.

On Nov 18, the session was all about Science Communication.

Ms. Ma. Aileen Garcia, Manager, Project Coordination and Stakeholder Advocacy of the Healthier Rice Program at the International Rice Research Institute (IRRI), gave an overview on science communication.

Dr. Xiaoqing Liu, Associate Research Fellow of the Biotechnology Research Institute at Chinese Academy of Agricultural Sciences; Mr. Anil Ghanwat, President of the Shetkari Sangathan (farmer association) in India; Ms. Annalyn Lopez, Director-Coordinator of the Biotechnology Program at the Philippine Department of Agriculture; and Ms. Ta Thi Kieu Anh from the Biodiversity Conservation Agency at the Vietnam Environment Administration shared their experiences in communicating biotechnology in their respective countries.

This session was moderated by Dr. Rhodora Aldemita, Director, ISAAA Southeast Asia Center; Director, Global Knowledge Center on Crop Biotechnology, International Service for the Acquisition of Agri-biotech Applications (ISAAA).

Below is the recorded video of the 3rd day of the program.

On Nov 19, farmers from different countries shared their experiences in commercially growing GM crops.

Ms Belinda ‘Bindi’ Murray, a dryland broadacre farmer from Woodanilling in the Great Southern Western Australia talked about how they grow GM Canola.

Mr. Tulus Panduwijaya, the director at Pt. Perkebunan Nusantara XI, a government-owned estate whose main business activity is the production of sugar, and Mr. Alex Suherman, the Biotech and Seeds Director of CropLife Indonesia took us on a virtual tour and learned about Indonesia’s GM Sugarcane.

Mr Juanito Rama, a successful Bt corn farmer from Tarlac, Philippines, shared how Bt corn has improved and made their lives better. Moreover, Bt corn farmers from Vietnam, Mr Nguyen Thanh Phong from Nghe An Province, Mr Hoang Van Tuyen from Son La Province, and Mr Hoang Trong Ngai from Vinh Phuc Province also shared their experiences in growing Bt corn.

On the other hand, Mr. Amir Hayyat Bhandara, a corn, cotton & wheat farmer in Pakpattan, Pakistan, shared his views and expressed how Pakistan farmers need to have access to this technology, to these GM crops.

This session was moderated by Ms. Ma Emeru B. Rodriguez, Seeds Committee Vice Chairperson of CropLife Philippines.

Below is the recorded session of the 4th day of the program.

On Nov 20, the main focus was Crop Improvement and Seed Quality.

Ms. Hannah Mae Tolentino, together with her colleagues in the Philippine Rice Research Institute (PhilRice), Ms. Ronalyn Miranda and Mr. Malvin Duldulao, gave a virtual tour of the PhilRice Biotech Laboratories and PhilRice Genebank.

And Dr. Antonio Alfonso, the Regulatory and Stewardship Manager of Corteva Agriscience in the Philippines, showed how the industry keeps the good quality of seeds before it is released for farmers use.

This session was moderated by Ms. Thelma Soriano, Seeds Director of CropLife Asia, and was concluded by Mr. Edilberto de Luna, Executive Director of CropLife Philippines.

Below is the video of the 5th and last day of the 14th Pan-Asia Farmers Exchange Program.

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BEAT THE CHEF: ULTIMATE POTATO BATTLE

Video

By: CropLife International

Reducing food waste can have a huge impact on food security and climate change. So, where do we start? It’s all about working together. By gaining a deeper understanding of the care, commitment, and hard work that gets food from the field to our forks, we can hopefully start to waste less of the food we buy.

In partnership with the European Crop Protection Association, we sent Ben and Mike from SORTEDfood on a journey to dig into the history of the potato to find out where it came from and how farmers use smart technology to produce the hearty spud on a global level. Along the way, they meet Angela Clutton, a food writer and historian, and Jacob Van Den Borne, a Dutch potato farmer. Going behind the scenes at his farm, they learned how he uses technology to grow his potatoes more sustainably to reduce any food loss on the farm.

Ever wondered what you can make from those leftover potatoes in your kitchen so they don’t go to waste? If anyone can tell you, it’s SORTED. Ben and Mike went head-to-head in the Ultimate Potato Battle, but who made the better dish? Let’s find out!

 

 

Want to have a go?

  • Grab Ben’s recipe for Spiralised Potato and Blood Sausage Croquettes on Potato Soup here. ​
  • Grab Mike’s recipe for Fondant Dripping Potatoes with Horseradish Pommes Purée here.

Share your favorite potato recipes with us by tweeting @CropLifeIntl and @sortedfood.

You can also watch behind-the-scenes video clips from Ben and Mike’s chats with Angela and Jacob, to find out more about where potatoes originated and how this nutritious crop is protected to ensure it makes the journey to your table.