About 40 percent of apples are wasted globally, largely due to superficial bruising from physical impact, not spoilage. Okanagan Specialty Fruits Inc. (OSF), the company behind Arctic^® apples, hopes to reduce that number. These fruits have been genetically modified not to brown when bruised from jostling or when exposed flesh comes into contact with air. In consumer research, the company found that the majority of apple eaters find browning to be a deterrent to consumption. But when told about Arctic^® apples, 62 percent of consumers said they would be likely to buy it. That’s why a small team of orchardists and scientists created the world’s first biotech, non-browning apples. Neal Carter, OSF president and founder, tells us more. Continue reading…

Source: CropLife International